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Press release 28 Feb 2008


Central Register of Smoking Cessation Therapists (CRSCT)  Yellow Pages Corporate Advertising Scheme Announced

We are delighted to announce that, due to the numbers of practitioners who have joined this initiative, Yellow Pages has agreed to allow a corporate scheme, specifically for the CRSCT, to be included within its entire range of printed Directories. All participants should begin to receive invitations to consider taking space in the CRSCT corporate box within their local Directory area shortly. This is the first time that Yellow Pages has approved a scheme specifically for smoking cessation therapists and bears testimony to our excellent rate of growth.

The Central Register of Smoking Cessation Therapists has thus got off to a most promising start and is now fully functioning. It may be viewed directly from the home page of the GHR website at www.general-hypnotherapy-register.com where there is a prominent link near the top of the page.

It is the GHR’s intention to create a much-needed national resource for those seeking to rid themselves of the smoking habit via non-pharmaceutical methods and to ensure that this resource is maintained and administered in as ethical a fashion as possible. Should such a mission statement meet your own ambitions for the professional delivery of your service to those seeking to become non-smokers, then you may well wish to consider joining us within this exciting new venture. Unlike the other GHR special interest categories (which are administered internally on an all-inclusive fee basis), in order to adequately fund both the additional administrative work and ongoing promotional activity that will be required, there will be a cost implication for registration (which will include an annual Registration Certificate) but this will always be significantly discounted for practitioners who maintain GHR registration.

We also believe very strongly that such a Register, if it is to be taken seriously as a professional and ethical resource, must be subject to properly applied administrative procedures, not least in order that we may assist practitioners in avoiding unwelcome attention from the Advertising Standards Authority (ASA) and Trading Standards in regard to their smoking cessation claims and associated marketing practices.

The CRSCT features prominently within the GHR website (already highly ranked within all major search engines) where it is publicised as an entirely separate entity in its own right. We confidently anticipate that client interest will expand significantly over the coming months (not least due to the recent UK wide ban on smoking in public places).

Contact: http://www.general-hypnotherapy-register.com



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